How to improve your landing page copy

Simon D Member
Being able to market your product effectively involves knowing not only how to write, but how to write well.
How to improve your landing page copy

In 1982, David Ogilvy wrote an internal memo to the employees of his advertising agency titled “How to write.” In just 10 bullet points he put together a masterclass in effective writing that has stood the test of time and is referenced - in one form or another - by nearly every successful marketer you already know. Here is the memo.

How to write well

Try this approach when writing your landing page copy

  1. Write the way you talk. Naturally.
  2. Use short words, short sentences, and short paragraphs.
  3. Never use jargon words like “reconceptualizes, demassification, attitudinally, judgementally.”


Modern takes on this approach