A small side project can be worth more than you think

This is the story of how Noah Bragg sold his $400 MRR side project Supportman for $27,000 in just 5 hours.

It all started with this Tweet

I'm thinking about selling my secondary, side business, @supportmanHQ.

- Does $400 MRR
- Has 11 customers
- Only ever had 1 user churn
- Running pretty passively the last year pic.twitter.com/XHxX7lCwtM

— Noah Bragg (@noahwbragg) June 22, 2021

After a small bit of back and forth - and nearly a lost sale due to a miscommunication! - Noah ended up selling his side project to @damengchen for $27,000.

What we can learn

There is no secret sauce - what works for one person may not work for someone else. However there are some great points to take away from this story we can learn from.

1. This didn’t just happen. Noah got to know Damon for a while prior to this as they are both in the same Slack group with #buildinpublic makers.
2. Language barriers are real. Don’t assume you are on the same page just because you are both typing in English. Noah nearly lost the sale because of a misunderstanding around whether Damon “would” do it.
3. Noah didn’t hold back from sharing full details on Twitter about his intentions along with detailed revenue disclosure as well as creating a this one page website with details of the business
4. The extra exposure from MicroAcquire played a part.
5. Noah has another successful project called Potion adding credibility as a builder.

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